Welcome to Santa Cruz County’s Bicycle Courier Blog

I thought it would be great to have a place where Bike Couriers and Bike Riders could meet and talk, share stories, trade advice, and build an online community. I look forward to reading and writing our Courier stories, news, and comments.

Rick Graves

Thursday, June 12, 2014

Bicycle Empowerment vs. Bicycle Entitlement - an opinion piece

When I was a kid growing up in rural New Zealand our family farm was in the Waitakere mountain ranges, perched a couple of miles up a gravel road and then up a steep driveway winding through overhanging rainforest ferns dripping their big dew drops down the back of your jacket.

I thought of a bike as a tool and a toy; it was for getting around and play. Racing down that country road with the wind at my back I felt as if I was flying. It didn't matter that I was precariously balanced on the back of my older brother's bike rack on the way to school, or that he often tried to bump me off by hitting the biggest rocks as a joke. The danger only added to my exhilaration. I was always disappointed when we got to the asphalt and he would let me off like so much dead weight. As he disappeared over the next hill, his strong legs barely showing the effort of his acceleration, I marveled at the speed and grace the bicycle gave my sometimes dorky brother. It seemed to transform him with the power of movement.

When I got my own bike I was more cautious, but I was always thrilled at how far I could go up our little road without much effort, and I never tired of letting the miles of greenery just flow past as my little legs found their first tenuous cadence.

In my 'urban twenties', living in the lower east side of Manhattan, my bicycle opened up a whole new world to me. First of all, it's the only practical way to get around. If you own a car in New York you are a fool or must love paying tickets and gridlock, because that's all you get. The subway is ok, but it takes forever and is extremely claustrophobic. The bike is the complete opposite and it's a perfect tool for inner city transport; also your bike lock can serve as a handy form of self defense in a pinch. Most often my bike offered me freedom and empowerment. The freedom to leave my neighborhood and explore the madness that was New York City. Boundaries meant nothing to me, and if someone tried to corner me I could easily get away .. "Gotta go, yo!"

When I became a bike messenger in '94 it gave me an escape out of my dead end retail job where I was treated less than human. In courier work I found a merit-based career where I could move up in value and commission based on my willingness and ability to grow stronger and learn new skills.

People who rode bikes in New York came from every socio-economic background. If you looked at all the snarling and immobilized motor traffic, it just seemed that we were the locals with the most common sense and moxie. Everyone else was trapped in the grid, but not necessarily inferior or worthy of derision beyond a chuckle as you flew past.

It wasn't until I moved back to the west coast in the 2000's that I met the 'Entitled Cyclist'. You know the type.. They sit up real straight in the saddle, snoot aloft, taking up more room than they need on the road to feel comfortable - because godammit they are saving the planet with every pedal turn - and you are just going to have to wait with your carbon-spewing monstrosity. The cyclists who call themselves 'car-free' and look down on you if you drive. Ask them to say 'SUV' without making the letters drip with judgement and contempt. Also included in this category are the inconsiderate cyclists who incite road rage and confuse the flow by blowing through intersections and tearing down one-way streets the wrong way because they feel they deserve to and everyone else should be looking out for them.

I was visibly annoyed with this crowd, and still am for the most part, but I was recently illuminated by a different perspective from a friend who told me that when she first started to ride regularly, she cultivated and used that sense of entitlement to propel her up hills in the rain when really, she would have rather been in a warm, cozy car. "I'd look at these 'car-people' knowing they were fat and lazy and would never get off their asses to do what I was doing, and that made me feel great about myself, even if I was physically miserable." she admitted, adding- "As I got stronger from riding every day, I didn't need that feeling as much." In this instance she used her entitlement to empower herself, although I doubt the smug look on her face inspired many drivers to get out of their cars and into the rain.

I realize that at least half of all human endeavor is motivated by ego, and if you can feel superior to someone else, it's a great motivator. While I see the powerful drive behind such thinking in the bicycling community - and even it's positive outcome - I feel it's a double-edged sword that can create a martyr complex from a sense of sacrifice - i.e. "I'm better and give more because I'm biking versus driving."

An Entitled Cyclist lives in a world relative to the motorist. She feels good because he is lazy and polluting in comparison. In contrast, an Empowered Cyclist lives in a world relative to her better self. She feels good because with every crank she gets closer to her literal and figurative destination; as well as her goal of good health and a sense of joy through movement. The cars that cut her off are simply obstacles that she has the deftness to go around .. like water in a mountain stream flowing around rocks on it's way to the ocean.

As bicycling gains popularity you might think that more cyclists on the road is a good thing overall, but I would argue that we need all the entitled cyclists to eventually grow into a more responsible and empowered style of riding. Empowered cyclists are more desirable because they understand that survival on the road is a matter of respect. They know sharing the road means being aware of everyone's trajectory, and act as part of a system with common sense rules that apply to all. Like waiting to take your turn. Personally, I'm tired of motorists - conditioned by rude cyclists - expecting me to ignore four way stop signs, or worse, trying to wave me into situations where their well meaning but misplaced politeness would put me in danger. I'd rather give the right of way and live another day. Plus, it's less confusing for everyone involved.

I'm not advocating stupidity .. there are obviously some scenarios where it's appropriate for cyclists to bend the rules that are designed for cars. Common sense tells us though, that if you don't want to die or hurt someone (let's hope we all agree on that at least) you should be visible, slow down and look at every intersection, give the right of way, and not whip around blind corners that might have pedestrians crossing.

Empowerment is agency. It's the feeling of self-worth that comes from making yourself valuable to society and leveraging your skills towards a goal, whether it be personal or community minded. Entitlement is when you expect special treatment because of the sacrifices you have made for society, or because of your position at birth in the social strata - be it high or low.

Bicycling has brought me so much growth and empowerment in my life and career, and sometimes admittedly a sense of superiority. But I have to say that it came only after bicycling itself took over my life and made me stronger. It was something I had to do by necessity and for that I'm grateful. Perhaps if I had been given the choice I would have needed a sense of entitlement and specialness to get over those hills in the rain.


editors note: [pic is former Clutch Courier and Competitive Cyclist Nate King]

Saturday, June 7, 2014


While we fairly often receive positive feedback about our riders on the road, Clutch Courier Cassidy Morris (see pic) gets consistently noticed and commented on as providing a great example of how to ride safe and courteous while getting the job done. Unlike some other cyclists who feel entitled to blow though right of ways or buzz in front of pedestrians trying to cross the road, she has developed an empowered style of riding that gives awareness and leeway to those around her while maintaining her maneuverability and communicating with clear hand signals.
Way to be Cassidy! You get our 'considerate cyclist' award this month and we are proud to have you represent Clutch Crew.
For more about empowered vs entitled cycling and how these issues shape our relationships on the road stay tuned to this site...

Monday, April 28, 2014

SF Chronicle article on bike messengers 4-26-14

Interesting article about the growing number of messenger companies in the bay area turning to cargo delivery to stay afloat. While I agree that adaptability is key to the survival of the industry, I don't think that the future of bike messengers is in being go-fers for the "culture of instant gratification". For one thing, food delivery provides very little upward mobility for my crew; there's only so much even a fantastically rich techie will pay for a bagel. The real opportunity is in the fact that business is picking up, and both offices and individuals need more help streamlining their day. A professional bicycle courier company can pick up good work in this environment by providing a better, more efficient service for delivery of items of consequence within time frames that are unattainable by motorized competition because of congestion. That way the bike courier is providing an essential service beyond pure convenience, and companies will find them indispensable even in hard times.
This model has worked well for us in Santa Cruz with Clutch Couriers; where we provide a variety of professional services across a broad spectrum of the market. Our messengers are paid accordingly, and this allows them financial security beyond the 'fringe lifestyle' usually associated with bike messengers. By raising the professional standards and value of bicycle couriers in the market, the entire industry progresses forward and upward.
I wrote about the differences in approach and the long-term viability of the job a couple of years ago. This is also worth reading .. http://clutchcouriers.blogspot.com/2012/03/who-needs-bike-messengers.html


Tuesday, October 29, 2013

Now We Are Seven! Clutch Couriers Grows Up - (sorta)

When I started Clutch Couriers seven years ago, it was out of desperation.

I had looked around the bike messenger co-operative that I had poured my heart and soul into over the last six years and realized that all of it's members were at cross purposes. One of them wanted to work from bed, a couple were just social climbing, and one of them wanted to keep his wages low so he didn't have to pay taxes. Since we were a co-op in the strictest sense that meant we all had to keep our wages low, kinda like Soviet Russia.

As a father of two with rising expenses in a pricey town, that didn't work for me, and I began to realize after six years without a raise; I was doing all the work anyway - and being resented for it - so I might as well start my own company and do it right.

Clutch Couriers was founded on principles that I brought to town as an independent bike courier starting out in New York City.

To provide excellent and affordable service to a wide spectrum of the community; reaching out to those who might not intuitively choose bike messengers.

To provide a decent living for the Crew; with incentives and opportunity to move up in income and responsibility as long as they are willing and available to work hard and improve.

To change by way of example the connotation in wider circles that bicycle couriers are unprofessional.

To have fun and live doing what we love.

Along the way, from rocky beginnings, to unimaginable success, the proof has come out in the pudding. The vision and standards that I have held have produced good jobs and happy customers year after year. Throughout the worst recession in generations while local companies were laying people off and going under, we reinvested in our core personnel and grew their expertise along with their quality of life. This year we are again experiencing growth and they are reaping the benefits as we record our best numbers ever and our market share expands.

Many local, state, and national establishments now rely upon our pro messengers daily efforts to deliver everything from event posters to subpoenas - and even bone marrow and blood plasma! - across Santa Cruz and Monterey Counties.

Clutch Couriers is a household name brand in Santa Cruz, and that's because our bike messengers are everywhere! Doing what they love and doing it efficiently. They are proud to wear the gear that identifies them as Crew and that says a lot. After seven years I'm proud to stand back a little and let them handle the business, because finally at this point I can feel less stress knowing that the day to day is in such capable hands.

Believe me getting a successful business up and running to the point where you know it's going to stick around is no small task.. and I have the ulcers to prove it.

I know now that my heart was in the right place seven years ago when I started my own company. Whatever damage was done to my peers - I would like to take this opportunity to apologize for it now. However, I had to break some eggs to make an omelette, and I'm glad I did it. In the long run Clutch Couriers has become and will continue to be a tremendous boon to the business, entertainment, and legal communities of Santa Cruz County. Most importantly it has provided a new model of courier company that puts the welfare of it's Crew first while still turning a profit.

My sincere thanks to all our supporters, customers, messengers, and extended family throughout the years, without whom this incredible journey wouldn't be possible.

To see my vision and hard work become a sustainable and valuable courier company that will continue to flourish into the foreseeable future is a feeling I will always cherish.. And I have so enjoyed the challenge of making it happen!


Clutch Couriers is fully licensed, insured, and bonded, and provides legal filing, process service, mobile notary, printing and promotional distribution, as well as same day, rush, and custom delivery services on both a call-in and contract basis for Santa Cruz and Monterey Counties.

For more info visit: www.clutchcouriers.com
Or call: 831-466-0560

Monday, October 28, 2013

'Tips for Longevity' as we finish up our 7th year in business

This is taken from the comments section from an old post but as we finish up our 7th year in business, I thought 'Tips for Longevity" to be pertinent...

"Well Horace, most of this may sound cliche, but maybe you can sift some gems outta my bs.. 1. I don't know why you would want to but, if it's not for you, definitely get out. There's no sense in beating yourself up on something that isn't fun. 2. Find new and interesting things to do in the market that will increase your rate of return and put variety into your day: I'm a mobile notary-pays well and definitely an interesting part of the job. We are process servers, we deliver medical specimens, we slap up posters, we are not above delivering cookies. 3. Less weight, more money. If I delivered bagels and newspapers all day I would want to kill myself. 4. Annihilate the competition in a playful way. Invite them to your races and your kickball and badminton tourneys. Show them with your actions that we have a rich and long-held tradition of comraderie. In business set a standard for yourself and your crew that is hard to beat. Teach them with your bidding process that a rising tide raises all boats. 5. Ply your trade. Sell, sell, sell! Noone will will give a rats ass about you if you don't get out there and offer them something of value. Deliver items of consequence and be professional about it. 6. Use a decent bike with gears and brakes. I learned in my rookie year that friends don't let friends ride junk. 7. Be a conservationist. Your life force keeps you rolling. if you are going to be at a red light for awhile.. swallow your pride and put your foot down and rest. Track-stands are a waste of energy and only look cool to other hipsters. 8. Get over yourself. Yeah you are gonna get cut off nine times a day and if you get butt-hurt about the lack of respect motorist show you all day, you wont last long. Be Aikido about it and use your superior maneuverability and mental health to get outta the way. Honestly most of these drivers don't even see you, so get the F outta their blind spot, and signal and yell or whatever it takes to be noticed and accounted for. 9. Don't pick a physical fight with a car, they will wallop you. Remember the first and best way to resolve a conflict is to ride away. 10. Try and follow the rules of the road. You will feel like a big old dork at first, but once you get in the habit, you will realize that it's about respect and survival. 11. Eat and drink water all day. and sleep all night. Stretch in between 12. Ride on your days off!! You gotta keep up the pace and honestly it's way more tiring watching TV or diddling online. 13. Press your boundaries. Under-promise and over-deliver, but just slightly. We have a beautiful run out to Watsonville through the orchards of Corralitos that makes for a 50 mile day, 20 miles between picks. No-one believes that we do it but it's my favorite ride and we have opened up the whole county to bike messengers that way. 14. Always plow the coins you earn back into the game so you can get better gear, level up, and kill more monkeys!! 15. Make friends on the road. So many cyclists are way too stuck-up and we need each other out there. 16. Last but not least; try not to eat too much shit, drink too much booze, or become a drug addict. that makes it really hard...

That's just some of my tips to longevity. I learned a lot of this from experience but a lot I learned from other messengers in my first few years. I'm not perfect or a genius but I try and not be stingy with my skill-set. My inspiration lately is my crew and helping them and watching them come up in the game is my awesome reward. Oh yeah.. this one my mentor Eli told me my rookie year in NYC. Every once in awhile pull over and look up. Hardly anybody gets to do that in their working day, and that's really why we do the job! Oh yeah look down too.. you can find some amazing ground-squirrels (scores)."

Messenger Profile #11 Kevin (Squid) Bolger NYC

In honor of international messenger appreciation day (10-9) we are expanding our messenger profiles to include pro bike messengers from around the country and the world. As far as I'm concerned the best thing about the industry is the people in it and Kevin 'Squid' Bolger is one of my favorites. When we were riding the mean streets of NYC together in the 90's, Squid was the one putting on all the epic alleycat races like 'Apocolips NYC' and 'The Warriors' based on the classic 70's movie. Today he owns CycleHawk Messengers - NYC's premier messenger company, and lives with his wife and kids in Brooklyn. To me he exemplifies what a true messenger should be... Always ready to give ups to his fellow couriers and contribute to the community. Thanks Squid for all that you do! Peep his bio below:

'My name is Kevin Bolger (aka Squid), I am a Bike Messenger in New York City since 1992. I love my job and am pumped to say it has taken me around the world and then some!

Lucky to meet the most incredible, interesting, and real people doing this work, including Amy (my awesome wife!). I feel blessed to make a career out of it, and raising two crazy kids from working on a bike makes me feel great.
Have seen a lot of change over the years and technology has slimmed the work load considerably. Anyone who is a real go getter/adapter is still around and we are currently seeing a renewed interest in the industry from the tech sector.
Founded the New York Bike Messenger Foundation in 2004 which is a 501c3 Nonprofit that benefits workers hurt on the job and families of messengers who have died while working. Check us out at nybmf.org
I Believe we are here to help each other and it's up to us to make it through together. If I can help someone's day with a good deed, smile, or encouraging word that gives me great satisfaction. In my experience messengers are generous, hard working, life loving people. I'm Proud to be a part of this community and happy to see my friends/associates doing well!

If you ever need a package delivered in NYC hit me up at cyclehawk.com



Monday, September 16, 2013

Messenger Profile #10 Cassidy Morris

MESSENGER PROFILE #10 - Cassidy Morris 'My name is Cassidy and I like bikes. It sounds like the introduction you give at recovery meetings and it might as well be. Bikes are an addiction of sorts. I guess it all started with my first road bike a few years back. It was a salvaged Univega mixte with stem shifters. A real clunker. I sanded it down and painted it brown and green and, with some gracious help from the Cabrillo Bike Co-op, got it rideable. It was my pride and joy. I've always been into DIY culture - it goes hand in hand with the punk ethics that have shaped who I am. I've been learning how to build and maintain my bikes ever since with the help of my pal Jack, my fellow bike enthusiasts and the interwebs. It can be frustrating at times, but it's important to know how to deal with problems you might encounter while on the road-from loose crank bolts to broken chains. I've found that to be especially true while working as a courier. I've progressed from the bike punk, to the bike nerd. I didn't even know bike messengers were a thing until I met some of the Clutch crew playing bike polo. (Which, by the way, is a lot of fun. I wholeheartedly encourage anyone who enjoys riding a bicycle to come out and join us for some pickup and laughs. Tuesday and Thursday nights and Saturday afternoons, check us out on Faceblarg.) I was envious from the start. Riding your bike and getting paid to do it?! I learned that these guys were serious riders, though. They're the ones swerving to avoid getting hooked or doored in the rain on their way to Watsonville with the wind at their faces. This didn't curb my envy though, it gave me something to admire and aspire to. I started riding more after meeting them. I'd ride back from working in Watsonville, or out to work in La Selva. It gave me a great feeling of accomplishment. It wasn't until March 2013 that I was given the opportunity to go on a ride along with Mike D. of the Clutch crew. It was different and new. Luckily Mike D. is a great teacher. There's more to this job than riding a bike, but I caught on pretty quick and Rick let me join the team. Since then I've met a lot of nice people and learned a few tricks of the trade. Cleat bolts threaded into the seat tube just in case is pretty clever. Most importantly - I've been having fun. I love riding back from Capitola via Portola and hitting the beach. I still look at the ocean and the lighthouse baffled and humbled. This is where I live and this is what I do. The view from my office is better than most.' -CM Owner's Note- "It has been a true pleasure and honor to see Cassidy take to the job and really come up in the whole spectrum of skills and services we offer our customers. I'm proud of her efforts and dedication, and I really appreciate her love of the job and the ease at which she takes to it. Get it Cassidy! Best Rookie Ever!" -RG