A perfectly normal job.

Being a Bike Messenger in Santa Cruz is a little like being a Muslim in America. Reviled by some, glorified by others, but universally stared at and set apart from the mainstream.
Some of this may be self-perpetuated, and some messengers are reactionary.
What we need to do is use the animosity as fuel towards reaching out to those that fear, and see the flattery for what it is, a desire to understand better.
Don't call us 'bike punks', or 'pedalers for peace'. Call us your friends and neighbors, and you may learn that we are delivering your paycheck, or your Uncle's divorce papers, or your Mother's biopsy.
Clutch Couriers is Santa Cruz's professional bike messenger company. Doing a perfectly normal job, the way that makes sense.
-RG