Welcome to Santa Cruz County’s Bicycle Courier Blog

I thought it would be great to have a place where Bike Couriers and Bike Riders could meet and talk, share stories, trade advice, and build an online community. I look forward to reading and writing our Courier stories, news, and comments.

Rick Graves

Monday, December 7, 2009

Advertising Clutch Couriers in Santa Cruz

First of all-let me say that the purpose of advertising is to get people to notice the product or service being offered.
Given that definition I would say that the ad campaign donated by our former messenger Nate was a success-We printed two posters featuring a male and female model and distributed them around town. Below is a sampling of the reactions:

"Looks like you are selling make-up"
"Awesome!-Really eye-catching and professional"
"Great job-got me to look and then I was pleased to see that it was advertising Clutch Couriers."
"Very different for Santa Cruz, I like it."
"She looks like a vampire in Twilight"
"What you need is a picture of a messenger with a helmet on in the sunlight, surrounded by flowers."
"At least you are trying to let people know that there are bike messengers here."
"Are you hiring?"

Also seen at the Farmers Market was a woman violently tearing down the poster of the female model.

Also seen at the Farmers Market was a gaggle of teenage girls drooling over the male model(Nate).

Thanks Nate and Crew! You still know how to get 'em talking.



Yokota Fritz said...

Heh heh.

I noticed your sponsorship at the Delaveaga disc golf course!

Hooptie said...

Those are all great posters, nice work!